I have been designing webpage for customers for about 20 years. When you have been in the internet business as long as I have you pick up insights that others don’t have. The main one being how many companies come and go in and out of this industry. The truth is there’s a steep learning curve to be good at search marketing and most people just don’t have the patience to grind it out. The other wild card that makes the internet different then professional services is the game is always changing. When the World Wide Web was first introduced it was easy to game the system. I remember the days when AltaVista was one of the biggest search engines. This was in 1995 in the pre Google early years of the internet. Then Google came to town and since then has taken the internet by storm with some experts estimating an enormous 60-70% market share on all organic search. Eventually AltaVista began to fall out of favor and was purchased by Yahoo and was finally shut down in 2013 because of poor performance. Another big earlier pioneer in the search world was AOL. AOL, like AltaVista suffered a similar fate and was eventually absorbed by larger companies. During the 200o internet bubble there were many companies with billion dollar market shares that were bankrupt over night. When your in a new field that heavily relies on technology the world can change in an instant.
In the late 1990’s and early 2000’s I would not have recommended SEO services for my clients. The internet just wasn’t that competitive those days and anyone who could design an attractive and functional website could get visitors. Now that the internet is getting older more companies have moved in to slice out their piece of the pie. Unfortunately for the average small business owner this is bad news. The internet has reached a point where the average person can’t really compete with the big companies and their massive search engine marketing budgets. That’s why I recommend that all small firms get search engine optimization services from a professional company. The reason I don’t offer this service is because it takes a different skill set design and build a website then it does to optimize a website correctly. Google is constantly updating their search algorithm with new releases like Panda, Penguin, and Omaha and it takes a full time focus just to keep up with the changes. In the future I can see it being even more difficult for small business to compete with the giant mega corporations out there. When a client asks me who I recommend for search engine optimization I refer them to a Portland SEO Company called Oregon Web Solutions. I have always had a good experience with them and most importantly their techniques work. Over the years I have seen them take clients with no web presence at all and help them totally dominate the front page of Google. Sure, it helps that I build great aesthetically pleasing and functional websites, but it’s the behind the scenes optimization work that is really the “secret sauce” to ranking well. I also appreciate the way they break their services down into multiple affordable parts so clients can see results before they commit to the whole package.
The first seo service they offer is helping clients fill out their Google Business Listing. This may seem simple but Google is constantly changing the business portion of Google+ and it can be confusing to most. Once Oregon Web Solutions sets up your page and verifies your listing you can now be found on the maps when people search for services in your geographic region. Every year more people search from their mobile device and a Harvard study reports that the mobile devices will just grow in popularity. This tactic alone can give small companies great exposure especially professional services in a small geographic region. The great news is this service can cost as little as $149 dollars from OWS which is well worth the return on investment your receiving. The next step to improving your search optimization is to get as many business citations as possible. Business citations are the key factor in determining where you rank in the Google map pins or 7 pack. This is essentially an arms race and the person with the most accurate citations will usually rank #1 in the map pins. Since more people now search on mobile devices the map pins are playing a larger rule in search and are now appearing in the top spot most of the time. If you business is listed in the top map pin customers are able to call you with 1 to 2 clicks of their smart phone. The more convenient you make it for your customers the better. This SEO Service can cost between $1,000-$3,000 dollars depending on how difficult the competition is in your area. For most small to medium sized cities it should be very simple to rank in the top 3 positions. The final search service they offer is the full optimization of your website. This process involves keyword research, keyword optimization, backlinking, social marketing, and diverse anchor text. Oregon Web Solutions has this process down to a science and in about 3-6 months can usually get your website ranked #1 in Google for uncompetitive terms. For super competitive keywords in larger cities it can be more difficult and take longer. I have seen them rank for keyword terms in medium sized cities no problem with there SEO process. The downside is this part of their service can cost anywhere from $3,000-$6,000 additional dollars. The upside is if you commit to this part of the search optimization package you can almost ensure that your website will dominate your competition. There just isn’t very many small to medium size firms who will pay the money or invest the time to do this type of optimization. That’s my breakdown and analysis of my favorite search engine marketing company Oregon Web Solutions, I hope my advice will help you rank your website better.
Oregon Web Solutions | Portland SEO
1717 NE 42nd Ave #3800
Portland, OR 97213