Quaker Oats Backs Down on Health Claims
Chicken Little The Center for Science in the Public Interest has cowed Quaker Oats with threat of litigation. They think the company is marketing their oats recklessly. CSPI released this statement earlier:
The Quaker Oats Company has agreed to drop certain claims on labels and in advertising that the Center for Science in the Public Interest (CSPI) says exaggerated the health benefits of eating oatmeal. Quaker will no longer describe its oatmeal as a “unique” whole grain food that “actively finds” cholesterol and removes it from the body, and will no longer display a graph that greatly exaggerated the cholesterol-lowering potential of oatmeal. In turn, CSPI will not file a lawsuit that it warned Quaker company about in October.
“Oatmeal is a healthy food, but that’s no excuse to give people the impression that it will miraculously remove cholesterol from your arteries or to otherwise exaggerate its benefits,” said CSPI litigation director Steve Gardner. “We are pleased that Quaker was receptive to our concerns and that actually filing a lawsuit became unnecessary.”
via The Consumerist
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