Healthbolt

This ad is built to break down your normal reasoning. (Reasoning that’s used as a guide when confronted with fake or ridiculous imagery; often the kind seen in commercials.) As two contrary concepts intersect in your brain, adult sexuality and childhood, your mind becomes much more open to suggestion. Once this barrier is down, primordial messages can be sent unfiltered. Such as instilling a basic need to clean and organize as if it were just as important as your childhood was or your sexuality is.

Mix in a little humor so you feel good about the whole experience and you’re sold.

IKEA: flat-pack psychology.