Is Toilet Paper Ripe For A Luxury Makeover?
There is a fascinating article over at Radar Online. All the other rich countries have had luxury toilet papers for a while now. And it’s being marketed with the same pretentious chic of handbags and water, but can Americans get over their bathroom squeemishness long enough to actually aknowledge that someone notices that they’re buying toilet paper, let alone what kind? Or how about equating something you use to clean feces off you with sex as a marketing ploy? Yikes.
…Consider Renova Negro: This all-black toilet paper from Spain is brand new, real, and mercilessly chic. Very Pedro Almodóvar. And, as it turns out, 10 times more costly than the average Euro-wipe. Renova Negro is the brainchild of an established, successful company already famous for an ad campaign in which barely clad models dry-hump near a commode while rolls of toilet paper look on, unmoved, as though they’ve seen it all.
In Japan, meanwhile, luxury toilet paper is de rigueur. Japanese rolls are routinely scented, extra-thick, aloe-moistened, strictly “virgin” (unrecycled), patterned, or—the latest trick—infused with pineapple enzymes to counteract odor. And in Germany the American brand Charmin Ultra is known as Charmin Deluxe; it comes in urbane black-and-charcoal-gray packaging “designed with the consumer in mind,” according to Procter and Gamble’s European division, “with a Gucci look and feel.”
It’ll be a long time before I’m bragging to anyone about what I tiby up my nether-regions with. Unless it’s benjamins.
Royal Flush - Radar Online
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